Historical Football Kits

 

Premier League 2017 - 2018

premier league logo 2016As if Premier League teams were not already hoovering up vast quantities of cash, clubs are now permitted to sell advertising space on one sleeve of their shirts. It has been estimated that this could generate an extra 20% on the current value of shirt sponsorship.

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Contributors are credited in brackets. Opinions expressed on this page are those of HFK and not contributors.

Premier League | Championship | League One | League Two

Arsenal

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Designer: XXXX

Sponsor: XXXX

XXXX

 

AFC Bournemouth

First

Second

Designer: Umbro

Sponsor: XXXX

XXXX

 

Brighton & Hove Albion

First

Second

Designer: Nike

Sponsor: American Express

Brighton are appearing in the top tier for the first time in 34 years.

 

Burnley

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Designer: XXXX

Sponsor: XXXX

XXXX

 

Chelsea

First

Second

Designer: Nike

Sponsor: Yokohama Tyres

Chelsea clinched their sixth title having won 30 of their 38 games, a record for the top tier.

 

Crystal Palace

crystal palace 2017-18 1st kit

First

Second

Designer: Macron

Sponsor: TBA

Launched with the strap line "South London is Ours", the new first shirts have the names of the five South London boroughs printed vertically into the stripes on the back. Otherwise, this is a straightforward take on a classic Palace strip.

 

Everton

everton 2017-18 1st kit

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Second

Designer: Umbro

Sponsor: Sport Pesa

Umbro have revived their classic diamond trim for the Toffee's shirt but by rendering this in navy, the effect is rather subtle. I like the self coloured crew neck, a reminder of the classic Everton look. Contrasting collars were only introduced in 1956.

(Sinead Fletcher)

 

Huddersfield Town

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Second

Designer: XXXX

Sponsor: XXXX

A dramatic victory over Reading on penalties in the play-off final has brought the Terriers back to the top flight for the first time since 1972.

 

Leicester City

leicester city fc 2017-18

First

Second

Designer: Puma

Sponsor: King Power

In February, when the team were hovering just above the relegation zone, the architect of their Premier League title, Claudio Ranieri was sacked. In the end the Foxes reached the Champions League quarter-finals and finished comfortably in mid-table. We're staying with all-blue and gold trimmings, now in Puma's latest template.

 

Liverpool

liverpool fc 2017-18

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liverpool 2017-18 change kit

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liverpool 2017-18 limited edition kit

Limited Edition

Designer: New Balance

Sponsor: Standard Chartered

White trim returns and the colour is slightly darker than usual (confusingly described as "Shankly Red"): a tidy design that is likely to be popular. The change shirt harks back to the bottle green and white change strips of the 90s, but with fine pinstripes instead of blocks of colour. A limited edition boxed version in the team's original colours has been produced with just 1892 copies available. It is unlikely this will be worn by the team.

(Nik Yeoman, Gabriel R)

 

Manchester City

manchester city 2017-18 1st kit

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Designer: Nike

Sponsor: Etihad Airways

The latest version of the Vapor template is at least an improvement on the unpopular design introduced a year ago. White shorts are restored and the socks have a maroon ring on the turnover, a reference to the strips worn in the Sixties.

(Nik Yeomans)

 

Manchester United

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manchester united 2017-18 change kit

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Designer: Adidas

Sponsor: Chevrolet

United were the first Premier League team to introduce an all-black change strip in 1993, a motif that has appeared regularly and here we go again. The pattern printed into the fabric is the same as the one that appeared in blue and white in 1990-92.

(Ahmad Omar)

 

Newcastle United

newcastle united 2017-18 1st kit

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Second

Designer: Puma

Sponsor: Fun88

Toon have bounced back after a season in the second tier and to mark their 125th anniversary, Puma have provided a classic design devoid of the spurious detailing seen in recent seasons. A Chinese online gambling casino replaces the purveyor of payday loans at exorbitant interest rates: hardly an improvement.

 

Southampton

southampton 2017-18 1st kit

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Second

Designer: Under Armour

Sponsor: Virgin Media

Under Armour have looked to the very popular early Eighties shirts of the Lawrie McMenemy, Kevin Keegan and Alan Ball era. There is fine black and red edging to the white shirt panel (which carries over on to the back) and shorts, which is perhaps a bit too fussy but otherwise this is a very good effort.

(George Pannell)

 

Stoke City

stoke city fc 2017-18 1st kit

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stoke city 2017-18 2nd kit

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Designer: Macron

Sponsor: Bet365 + Top Eleven

Stoke were the first Premier League team to take advantage of the new rules on sleeve advertising. the broad stripes on the first shirt look good but I definitely don't like the blue trim. Stoke rarely wear an accent colour but when they do, it's generally black. That said, blue has featured in their crest since 2001 so it's not unreasonable to use it on the main strip.

 

Swansea City

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Second

Designer: XXXX

Sponsor: XXXX

XXXX

 

Tottenham Hotspur

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Designer: XXXX

Sponsor: XXXX

XXXX

 

Watford

First

Second

Designer: XXXX

Sponsor: XXXX

XXXX

 

West Bromwich Albion

west brom 2017-18 1st kit

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Second

Designer: Adidas

Sponsor: Palm Eco-Town

I generally think that West Brom's first strip should be predominantly white, a hold over from the iconic strips of the 1960s. Navy sleeves can be forgiven once in a while but the back of these tops is all-navy, which just doesn't feel right.

(Alec Hitchman)

 

West Ham United

First

west ham 2017-18 change kit

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Designer: Umbro

Sponsor: Betway

The Hammers' latest change strip is black with "Bluefish" trim no less. The tapes on the shoulders and shorts have Umbro double diamonds sublimated into the fabric.

(Alec Hitchman)