Historical Football Kits

 

Premier League 2017 - 2018

premier league logo 2016As if Premier League teams were not already hoovering up vast quantities of cash, clubs are now permitted to sell advertising space on one sleeve of their shirts. It has been estimated that this could generate an extra 20% on the current value of shirt sponsorship.

Eleven out of the twenty Premier League teams now have their shirts sponsored by online casinos. Only those involved in the gambling industry can regard this as a healthy development.

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Contributors are credited in brackets. Opinions expressed on this page are those of HFK and not contributors.

Premier League | Championship | League One | League Two

Arsenal

arsenal 2017-18 1st kit

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arsenal 2017-18 change kit

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arsenal 2017-18 2rd kit

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Designer: Puma

Sponsor: Fly Emirates

By winning the FA Cup, Arsene Wenger secured a new contract after poor performances in the league had put his position in doubt. If you fancy shelling out a cool £100 you can be the proud owner of an "authentic" first shirt, making a mere £55 for the replica seem a bargain. The red used here is "a deeper more historic red." I would love to see some evidence to support this statement. Black has been the colour of choice for third strips over the last two seasons and the new one follows this trend but in charcoal and black with pink trimmings. The fading two-tone effect on the change strip is rather good.

(Diamond One, Paul Clare)

 

AFC Bournemouth

afc bournemouth 20117-18

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afc bournemouth 2017-18 change kit

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afc bournemouth 2017-18 3rd kit

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Designer: Umbro

Sponsor: Mansion 88

Umbro continue to make strides towards recovering their market share at the top level and have replaced JD Sports. The offering to Bournemouth is typical of their sure-footed approach to design which incorporates classic lines with subtle features. In common with all their new strips, the iconic double-diamond trim appears in tonal rather than contrasting fabric. The change strip shows off another new Umbro trim, a stretched version of the "running diamond."

(Szin Fletcher, Leo Howard)

 

Brighton & Hove Albion

brighton fc 2017-18

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brighton 2017-18 change kit

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brighton fc 2017-18 third kit

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Designer: Nike

Sponsor: American Express

Brighton are in the top tier for the first time in 34 years. The first shirt combines stripes with Nike's Vapor design but at least the socks are white rather than in a third colour. The alternative is in "University Gold" and black: the apparent colour of the sleeves is deceptive. Vapor shirts incorporate very fine lines in a contrasting colour (black here) against the main colour (gold). In this instance the two seem to bleed into each other to create an olive green effect. Last season's black strip is retained as third choice.

(Phil Swain, Leo Howard)

 

Burnley

burnley 2017-18 1st kit

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burnley 2017-18 change kit

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burnley 2017-18 3rd kit

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Designer: Puma

Sponsor: Dafabet

The new first strip would have looked so much better teamed with white shorts and socks. The white alternative looks pretty smart but in the spirit of complex detailing, which is a feature the new season, the horizontal lines on the shirt are made up of the word "CLARETS" repeated.

(Benjamin Raynor, Lukman Rewa, Charlie)

 

Chelsea

chelsea 2017-18 1st kit

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chelsea 2017-18 change kit

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Designer: Nike

Sponsor: Yokohama Tyres + Alliance Tyres

Chelsea clinched their sixth title having won 30 of their 38 games, a record for the top tier. Having cancelled their contract with Adidas it is no surprise that Nike have used their financial clout to secure a fifteen year contract worth £60 million a year. Their first offering is an elegant recreation of the classic Chelsea strip of the 1970s although they seem to have run out of material for the stripe on the shorts. According to Nike's marketing department, the colour was matched to an original 1960s shirt. The change strip is a very pale grey/blue described as "pure platinum."

(David Niblock, Gabriel R, Jack Henderson, Nik Yeomans)

 

Crystal Palace

crystal palace 2017-18 1st kit

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crystal palace 2017-18 change kit

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Designer: Macron

Sponsor: ManBetX

Launched with the strap line "South London is Ours", the new first shirts have the names of the five South London boroughs printed vertically into the stripes on the back. Otherwise, this is a straightforward take on a classic Palace strip. The black alternative is enlivened by a horizontal band in the club colours.

(Lynn Hollingsworth)

 

Everton

everton 2017-18 1st kit

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everton 2017-18 change kit

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everton 2017-18 3rd kit

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everton 2017-18 commemorative kit

Special

Designer: Umbro

Sponsor: Sport Pesa

Umbro have revived their classic diamond trim for the new season and on the Toffee's shirt it is in navy, a rather subtle effect. I like the self coloured crew neck, a reminder of the classic Everton look. Contrasting collars were only introduced in 1956. The change strip is in two shades of grey with bright blue trim and it has a novel abstract graphic printed into the fabric inspired by the Everton Lock Up tower that features on the club crest. Not to be undone by their local rivals, Everton have introduced a commemorative kit to celebrate 125 years at Goodison Park, based on the strip worn during the Dixie Dean era.

(Szin Fletcher, William Geddes, Bertie Welsh, Conor Lenehan)

 

Huddersfield Town

huddersfield town fc 2017-2018

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huddersfield town 2017-18 navy kit

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Designer: Puma

Sponsor: OPE Sports + Pure Business Group

A dramatic victory over Reading on penalties in the play-off final has brought the Terriers back to the top flight for the first time since 1972. Their now traditional lightish blue stripes are this season disfigured by Puma's latest fading spots gimmick. Our correspondent admits these are growing on him after the initial shock. Very like the creeping fungus they resemble then. The alternatives (they have not designated change and third) is a recreation of an iconic bad-taste kit from 1991-92 and a dark navy number with shocking pink trim. All three will certainly liven up the Premier League.

(Roger Pashby, Leo Howard)

 

Leicester City

leicester city fc 2017-18

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leicester city 2017-18 change kit

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leicester city 2017-18 third kit

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Designer: Puma

Sponsor: King Power + Siam Commercial Bank

In February, when the team were hovering just above the relegation zone, the architect of their Premier League title, Claudio Ranieri was sacked. In the end the Foxes reached the Champions League quarter-finals and finished comfortably in mid-table. We're staying with all-blue and gold trimmings, now in Puma's latest template. Some fans are agitating for a return of traditional white as a secondary colour.

(Diamond One)

 

Liverpool

liverpool fc 2017-18

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liverpool 2017-18 change kit

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liverpool 2017-18 third kit

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liverpool 2017-18 limited edition kit

Limited Edition

Designer: New Balance

Sponsor: Standard Chartered + Western Union

White trim returns and the colour is slightly darker than usual ("Shankly Red" no less): a tidy design that is likely to be popular. The change shirt harks back to the bottle green and white change strips of the 90s, but with fine pinstripes instead of blocks of colour. A limited edition boxed version in the team's original colours has been produced with just 1892 copies available. It is unlikely this will be worn by the team. Orange is a curious choice for the third strip but it might be acceptable when the team play at Stoke.

(Nik Yeoman, Gabriel R, Cameron Fletcher)

 

Manchester City

manchester city 2017-18 1st kit

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Designer: Nike

Sponsor: Etihad Airways + Nexen Tire

The latest version of the Vapor template is at least an improvement on the unpopular design introduced a year ago. White shorts are restored and the socks have a maroon ring on the turnover, a reference to the strips worn in the Sixties. The maroon theme is picked up in the change strip but I don't see why the sky blue trim at the collar could not have been extended to the rest of the trim. The black trim on the sides is Nike's latest wearable air conditioning system.

(Nik Yeomans, Matthew Hague-Lang, Keiran Main)

 

Manchester United

manchester united 2017-18

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manchester united 2017-18 change kit

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manchester united third kit 2017-18

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Designer: Adidas

Sponsor: Chevrolet

United were the first Premier League team to introduce an all-black change strip in 1993, a motif that has appeared regularly and here we go again. The pattern printed into the fabric is the same as the one that appeared in blue and white in 1990-92. For once, Adidas have resisted the temptation to add gimmicks to the first choice strip and the result is pretty satisfactory. Red trim might be better on the shorts and I would prefer to see the sock trim on the turnover rather than the calf but I'm just being picky.

Reaction to leaked images of the prototype third shirt was unfavourable but the production version is much more muted and in my opinion one of the seasons' outstanding designs. Using the Creator Studio platform fans submitted their own designs for United, AC Milan, Juventus, Real Madrid and Bayern Munich. These were short listed and the winners for each club chosen by an expert panel. Aniello Carotenuto's concept was chosen and shows the statue of Best, Law and Charlton that stands outside Old Trafford.

(Ahmad Omar, Tony George, Jeff Ng)

 

Newcastle United

newcastle united 2017-18 1st kit

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Designer: Puma

Sponsor: Fun88

Toon have bounced back after a season in the second tier and to mark their 125th anniversary, Puma have provided a classic design devoid of the spurious detailing seen in recent seasons. A Chinese online gambling casino replaces the purveyor of payday loans at exorbitant interest rates: hardly an improvement.

The light blue change shirts are a nod to East End FC, one of United's precursors, who wore these colours briefly in the 19th century.

(Jonathan Auty)

 

Southampton

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southampton 2017-18 change kit

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Designer: Under Armour

Sponsor: Virgin Media

Under Armour have looked to the very popular early Eighties shirts of the Lawrie McMenemy, Kevin Keegan and Alan Ball era. There is fine black and red edging to the white shirt panel (which carries over on to the back) and shorts, which is perhaps a bit too fussy but otherwise this is a very good effort. The teal and black alternative is totally original.

(George Pannell)

 

Stoke City

stoke city fc 2017-18 1st kit

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stoke city 2017-18 2nd kit

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stoke city 2017-18 third kit

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Designer: Macron

Sponsor: Bet365 + Top Eleven

Stoke were the first Premier League team to take advantage of the new rules on sleeve advertising. The broad stripes on the first shirt look good but I definitely don't like the blue trim. Stoke rarely wear an accent colour but when they do, it's generally black. That said, blue has featured in their crest since 2001 so it's not unreasonable to use it on the main strip.

(Diamond One)

 

Swansea City

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swansea city 2017-18 third kit

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Designer: Joma

Sponsor: Letou + Barracuda

Joma have to work hard to come up with variants on Swansea's white first kit each season. This term we have contrasting trim at collar and cuff with fine black rings on the sock turnover and very elegant it looks. The Welsh national colours are used for the change strip, last seen in the centenary season 2012-13. This is not a bad idea but is rather spoilt by the over-complicated collar and cuff trim and the jacquard pattern printed into the front of the shirt. Since the white and red kits are not suitable to wear at Southampton or Stoke, a black third strip has been introduced.

(William Geddes, Leo Howard)

 

Tottenham Hotspur

spurs 2017-18

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spurs 2017-18 champions league kit

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spurs 2017-18 change kit

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Designer: Nike

Sponsor: AIA

Nike have replaced Under Armour whose contract expired over the summer. Although their strips are standard Vapor II templates, they are smart enough. The cockspur once again appears against a shield, a welcome touch. As runners-up, Spurs are in the Champions League so an all-white European kit will certainly be needed. The team are playing at Wembley this season while their new stadium is built.

(Diamond One, Tony Sealey)

 

Watford

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Designer: Adidas

Sponsor: FxPro + 138.com

The Canadian company Dryworld lost their contracts with Watford and QPR (as well as with several Brazilian clubs) because they failed to meet their financial obligations and deliveries were late, a shame given the quality of their designs. Watford now go with standard Adidas designs which are smart if uninspiring.

(Eric O'B, Diamond One)

 

West Bromwich Albion

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Designer: Adidas

Sponsor: Palm Eco-Town

I generally think that West Brom's first strip should be predominantly white, a hold over from the iconic strips of the 1960s. Navy sleeves can be forgiven once in a while but the back of these tops is all-navy, which just doesn't feel right. Cherry red once again features in the change strip.

(Alec Hitchman, John Hewitt)

 

West Ham United

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Designer: Umbro

Sponsor: Betway

The Hammers' latest change strip is black with "Bluefish" trim already. The tapes on the shoulders and shorts have Umbro double diamonds sublimated into the fabric. The first choice shirt has a sublimated yoke printed into the front that is intended to evoke the famous Admiral shirt worn in the 1976 European Cup Winners' Cup final.

(Alec Hitchman, Szin Fletcher, Julia Shanahan)