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Fulham

Formed 1879

Elected to Division Two 1907

Kit History

Background

With a history going back to 1879, Fulham are one of the oldest senior clubs in London. They started out as a Sunday school team, leading a nomadic life as Fulham St Andrews before they became known simply as Fulham in December 1888. In 1892, Fulham joined the West London League and won it at the first attempt and two years later they moved into Craven Cottage which is still their home today. The ground was in such a state that it was not until 1896 that the first match was held there. One year later Fulham joined the Second Division of the Southern League and in December 1898, the decision to turn professional was taken. In 1903 the club was promoted to the Southern League First Division and adopted their now traditional white shirts and black shorts. The hooped stockings worn at the time were highly unusual if not unique. After winning the championship in 1906 and 1907, Fulham were elected to the Football League, replacing Burton United in the Second Division.

Fulham hardly set the world alight although they generally finished in the top half of the table. During the 1920s they endured a gradual decline and were relegated to Division Three (South) in 1928 although four years later they returned to the Second Division.

The first time a crest appeared on the team's shirts was in 1931, a slightly comical representation of Craven Cottage, which appeared until the outbreak of war in 1939.

After the Second World War, Fulham began to enjoy greater success. For a start a new crest was introduced, basically the coat of arms of the old London Borough of Fulham. The earliest versions were gigantic but after 1951 these were replaced by smaller ones in white and black without the legend below the shield. This classic design was worn until 1973.

In 1949 they won the Second Division championship and spent three seasons in the First Division before being relegated in 1952. In 1959 they were promoted again and remained in the First Division for the next nine seasons, albeit constantly struggling against relegation. Disaster struck finally when successive relegations took Fulham down the Division Three in 1969. In 1971, they were promoted back to the Second Division.

By this time the old coat of arms was looking distinctly old fashioned by the standards of the time so it was duly replaced by a a more up to date monogram in an unusual script.

In 1975, with former England players Bobby Moore and Alan Mullery in the side, Fulham reached the FA Cup final where they lost to West Ham. In the following years, George Best and Rodney Marsh joined the club. While the football was attractive to watch, success proved elusive.

The monogramme was replaced in 1981 by a simplified version of the Hammersmith & Fulham coat of arms. This was replaced after just one season by a circular badge but was reinstated in 1984.

During the 1980s Fulham moved between the Second and Third Divisions but they found themselves in the basement in 1994 after a succession of owners came and went, all with their sights set on aquiring the valuable Craven Cottage real estate. Thanks to a vigorous campaign by supporters co-ordinated by former player Jimmy Hill, the club secured their future at the Cottage but their very survival was now in doubt. In January 1996, Fulham, attracting a mere 4,000 spectators to their home games, were bottom of the League and had debts spiralling out of control. With former player, Micky Adams in charge, they lifted themselves to finish in 17th place and the following season, they won promotion to Nationwide Division Two (previously the Third Division).

During this turmoil a new crest was introduced that was effectively identical to the 1945 version optimised for digital reproduction.

In May 1997, Harrods owner Mohamed al Fayed bought the freehold of Craven Cottage and the majority shareholding in Fulham FC. Al Fayed dismissed critics who predicted that he would asset-strip the club and laid out his plans to take Fulham into the Premier League within five years. After persuading Kevin Keegan out of retirement, al Fayed opened his cheque book to bring quality players to the club. In 1999, Fulham ran away with the Nationwide Division Two championship, finishing 14 points clear. Keegan's departure to become England manager proved a setback but in summer 2000, Jean Tigana, a member of the great French side of the 1980, was appointed. Tigana brought modern coaching methods and revolutionised squad management.

In 2001, al Fayed's five-year plan reached fruition a year early as Fulham won the Nationwide First Division championship. A smart new crest was introduced for the first Premier League campaign that broke with tradition and emphasised the new, forward-thinking approach.

Having established themselves in the Premiership, Fulham announced plans to redevelop Craven Cottage but these were stalled by local residents. With legal and building costs spiralling out of control, the board abandoned plans for the new stadium in favour of a more modest refurbishment, completed in 2004.

After qualifying for the new Europa League in 2009-10, Fulham enjoyed a remarkable run that saw them reach the final where they were narrowly beaten by Atletico Madrid in Hamburg.

Sources

• (a) Fulham FC - The Official 125 Year Illustrated History (Dennis Turner 2004)
• (b) Doncaster Rovers FC - Images of Sport (Peter Tuffrey 2001)
• (c) Football Cards
• (d) Football Focus
• (e) Fulham FC Official Website
• (f) Sporting Heroes
• (g) True Colours (John Devlin 2005)
• (h) Pete's Picture Palace
• (i) Pete Pomeroy
• (j) David King
• (k) Football League Review provided by Simon Monks
• (l) Peter Bird
• (m) Simon Monks
• (n) Christopher Worrall
• (o) The Lord Price Collection
• (p) Keith Ellis (HFK Research Associate)

Old crest images sourced from Vital Fulham and Friends of Fulham.