Cheltenham Town
Formed 1892
Promoted to Nationwide Division Three 1999
Kit History
1907-1908 a
1908-1937
late-1930s a
1940s-1950s g
circa 1957 g
circa 1965 g
1965-1973
1973-1974 g
1979-1980 j
1980-1981 j
1982-1983 e j
1985-1986 h
1987-1988 a c d
1988-1989 d
1991-1992 e
circa 1995 d
1996-1997 k
1997-1999 b c m
1999-2000 b l
2000-2002 b m
2002-2004 b
2004-2006 a b f
2006-2008 a m
2008-2010 a i
2010-20111 a
Background
Cheltenham’s first colours
were deep red, earning them the nickname of “The Rubies.”
They played in local leagues until 1932 when the decision was taken to
turn professional and join the Birmingham Combination. Three years later
they joined the Southern League, where they remained for the next 50 years.
Success did not arrive until the mid-1950s when
the Robins (as they were now nicknamed) achieved six consecutive placings
in the top six and won the Southern League Cup in 1958. In 1969 they dropped
into the second tier of the Southern League and although they returned
to the Premier Division in 1977, they narrowly failed to qualify for the
Alliance Premier League, which was formed in 1979 and was the forerunner
of the Conference.
After a further period of mediocrity, Cheltenham won the Southern League championship in 1985 to earn promotion to the Football Conference. After seven years at the top level of non-League competition, Cheltenham were relegated back to the Southern League but they returned in 1997. Two years later Cheltenham sealed the Conference title with a dramatic 3-2 win against Yeovil and with it a place in the Football League.
As far we know at HFK, the club crest, which is the coat of arms of Cheltenham, was first worn in 1991.
After two very creditable finishes, the Robins
reached the play-off final in 2002 where they beat Rushden & Diamonds
for a place in Nationwide Division Two. Life at this higher level proved
too challenging, however, and the club were relegated at the end of their
first season. Indeed, the team has ever since bounced between the two lower divsions.
For the 2010-11 season a brand new crest was introduced, a smart modernistic design based upon a robin, the team's traditional nickname.
Sources
- (a) Cheltenham Town Official Website
- (b) empics
- (c) Alliance to Conference (John Harman 2005)
- (d) Ade Williams
- (d) jumpers4goalposts
- (e) Mark Halliwell
- (f) David King
- (g) Mike Weaver
- (h) Ralph Pomeroy
- (i) Fabrizio Taddei (Errea)
- (j) Mark Alton
- (k) Brendan Lewis
- (l) Stefan Cooper
- (m) Keith Ellis (HFK Research Associate)